MARKET Q1 2025 is entitled "Lost and Found."

Designed as if it were lost in storage, the vintage garments have slowly faded and distressed into the sun-bleached tonal styles reflected throughout the line.

Graphically, there are four new stories: the Farmers Market capsule pays homage to local produce stands, as the Betty Boop collaboration appreciates the cultural mark that the iconic character has left. The Art Market capsule tells the story that is often left inside the museum, with tonal graphics and experimental UV activated t-shirting, while the more classic Backcountry camo graphics featured in the winterised garments remain at large throughout the new Spring 2025 range.