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Premium Clo.

What you wear is a by-product of who you are. Excelling in life, and bettering those around you are the mindsets that we all should carry. Premium Clo. embodies these values and puts glimpses of it into their apparel. Founded right here in Auckland, Premium Clo. should be your dose of a homegrown success story, rising from nothing to being a key player in the local Streetwear scene. 

Now, after multiple years in business filled with many highs and lows, Premium Clo. is going global. Partnering exclusively alongside Locals Streetwear's new and upcoming distribution and sales agency (coming soon), we've set in mind a goal to take a homegrown New Zealand brand to places and heights it has never been.

Our Locals flagship store in Newmarket, Auckland is now filled to the brim with Premium Clo.'s AW22 season. Featuring garment dyed box-fit hoodies with seasonal graphics, new and improved garment dyed Luxx Sweatpants with updated detailing across the entire garment, + 2 brand new styles in the Holographic Longline Puffer and Hydro Nylon Pant. This AW22 season is the strongest range from Premium Clo. to date, so be quick.


Premium Clo. AW22 e-commerce banner


Available exclusively in-store at Locals Streetwear NZ, as well as on Premium Clo.'s website.

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