G-Star RAW
Born in Amsterdam, G-STAR has been dedicated to the cloth, the craft, and the culture of denim since 1989. G-STAR introduced untreated and raw denim to the fashion world, elevating the fabric into a mature and sophisticated material. G-STAR also led the way in creating anatomic denim, the first-ever 3D-shaped jeans. Their relentless pursuit of innovation has earned them a unique position in the fashion landscape, allowing G-STAR to transform denim into a force for progress. For both people and the planet.
